Our new plans reflect what our clients—from small businesses to our growing enterprise customer base—have told us they care about. And they represent our commitment to keeping up with the ever-changing real estate marketing landscape. We’re always listening and looking ahead to the future of the industry, and we’re excited to roll out these plans to continue to help our clients stand out, rise above the competition, and grow their businesses.

For existing Luxury Presence clients, we’ll be migrating you to the Plus version of your plan at the time of your renewal. If you have any questions about how this impacts the features you have access to, please reach out to our support team or your client success manager. Our priority is ensuring you always get the most value out of Luxury Presence, and we’ve thoughtfully structured our new plans with that in mind.

Luxury Presence products and solutions

Before we dive into all the details of each new plan, here’s a quick guide to the products and solutions you’ll find within them.

Pro website design

Get a guided onboarding experience, select from award-winning designs, tailor website elements to your brand, and launch your personalized website in 30 days.

Custom website design

Receive a white-glove experience with a site custom-built for you. Get up to 20 hours of front-end coding and launch a customized website in 60 days.

Website platform

Every Luxury Presence website comes with high-converting lead capture tools, powerful built-in technical SEO, a smart content management system (CMS) and page builder, and innovative listing features.

IDX home search

Our custom-branded home search tool offers direct integration with your MLS, reliable and fast listing updates, an intuitive home search experience, and smart lead capture features.

Digital CMA

With beautiful pre-built slide templates, our Digital CMA tool lets you create impressive CMAs and digital listing presentations in minutes. Easily add off-market listing data, and tell your story with videos, interactive maps, listing side-by-sides, and market data graphs. Then, share links or downloadable PDFs and track open rates and view times.

Property websites

Impress sellers and attract more buyers with beautiful, easy-to-create dedicated websites for every listing—no tech or design experience needed. Access beautiful design templates, easily customize your property sites, and launch new listings in seconds.

Lead intelligence

Automatically get data and insights (including social profiles, demographics, work history, and past addresses) that allow you to assess the quality of your leads and tailor your outreach.

Agent subdomain sites

Create individual websites for every agent on your team. Subdomain sites empower your agents to build their personal brands and engage more leads, and they contain your team or brokerage name in the URL (e.g. john.yourdomain.com), reinforcing your brand to every site visitor.

On-demand ads

Get access to proprietary ad technology, high-converting ads and landing pages, and an expert team to handle it all for you. Drive more high-quality traffic to your site and convert visitors into leads and leads into appointments.

SEO migration

For clients with existing websites, SEO migration allows you to maintain as much of your existing SEO performance as possible when you launch your new website.

Local SEO

Build your brand on Google with website optimizations, business citations, and Google Business Profile management. Our Local SEO offering includes 25 business citations, reputation monitoring, Google Business Profile set-up, a monthly Google Business Profile post, and 6 optimized MLS pages.

Editorial SEO

Grow your organic Google rankings and website traffic with our comprehensive content-focused SEO plan. Your dedicated SEO expert will make monthly optimizations for one location, including 24 blog posts a year, 12 backlinks a year, and 6 neighborhood guides.

Social media

Share engaging content, stay top of mind, position yourself as a market expert, and build your brand with our professionally managed social media. Services include a custom social media strategy, a monthly content calendar, 24 posts per month, and social ads.

Overview of our new plans

Launch+

Our new Launch+ plan is designed for those looking for a beautiful, optimized website with a built-in home search tool that’s designed to convert. This plan is ideal for solo agents and small teams who want expert marketing support in elevating their online presence and growing their business.

What you get:

• Pro website design
• Website platform
• IDX home search
• Chat and email support
• Optional add-ons: custom website design, and social media

Brand+

Our most popular plan, Brand+ offers all the benefits of Launch+, plus access to more features that drive your businesses forward. With a focus on local search engine optimization, this plan is perfect for those who want to achieve better SEO performance for their branded keywords.

What you get:

• Pro website design
• Website platform
• IDX home search
• Accessibility widget
• Digital CMA
• Property websites
• Lead intelligence
• SEO migration
• Local SEO
• Chat, email, and phone support
• Optional add-ons: agent subdomain sites, custom website design, on-demand ads, and social media

Growth+

In addition to all the features and benefits of Brand+, our Growth+ plan includes custom website design and expert SEO optimization with our editorial SEO package. It’s tailor-made for clients who want to boost their SEO for a specific location.

What you get:

• Custom website design
• Website platform
• IDX home search
• Accessibility widget
• Digital CMA
• Property websites
• Lead intelligence
• SEO migration
• Local SEO
• Editorial SEO
• A dedicated client success manager
• Optional add-ons: agent subdomain sites, on-demand ads, social media, additional editorial SEO for other target locations

Premium+

Premium+ is designed for clients seeking a comprehensive digital marketing strategy that delivers a full suite of tools and services to boost their online presence. It includes everything you get with Growth+, plus our powerful social media and brand identity add-ons.

What you get:

• Custom website design
• Website platform
• IDX home search
• Accessibility widget
• Digital CMA
• Property websites
• Lead intelligence
• SEO migration
• Local SEO
• Editorial SEO
• Social media
• A dedicated client success manager
• Optional add-ons: agent subdomain sites, on-demand ads,  additional editorial SEO for other target locations

Take a look at our plan comparison page for a comprehensive look at what’s included in each package.

Grow your business with Luxury Presence

Whether you’re a solo operation or a powerhouse brokerage, we’re confident that we’ve got a plan that’s the right fit for your business. To learn more about our offerings and how Luxury Presence can help you grow exponentially, get started with a free strategy call and demo.

I am writing to share more context about the decision to reduce our workforce last week and to expand on the points I discussed during our all-hands.

Last week’s decision to lay off 44 people, reducing our workforce by 7%, was the lowest point since I started Luxury Presence. I take full responsibility for this outcome, and I am sincerely sorry to our impacted colleagues and each of you, as I fully appreciate how hard it is to suddenly lose colleagues and friends. We are committed to doing what we can to help those who were laid off, including providing severance.

I know this decision surprised many of you, given the company’s strong performance and positive direction. I also know those two things – good company performance and the need for layoffs – can be hard to reconcile. I want to be transparent about the rationale behind the decision and the path forward.

A changing market

Since 2018 we have been on an exceptional trajectory as a company. Our growth has been unusual by every standard. We grew 6x over the last 24 months against the backdrop of a red-hot real estate market. Access to capital was cheap, and like most tech startups, we took advantage by hiring quickly and ahead of growth to take as much market share as possible. 

When the market showed signs of cooling, we took several steps to prepare. We slowed hiring and raised a Series B-1, extending our previous $26M Series B to ensure we had a strong cash position going into a likely recession.

In Q2 and Q3 of 2022, while mortgage rates skyrocketed and revenues declined for most companies in our industry, we saw almost no signs of a slowdown in our business. August and September were record months for Luxury Presence. Despite the positive signals, we recalibrated our hiring and approved only critical roles.

The economic environment has progressively worsened over the last few months, and the real estate market has further slowed. Most tech companies have had to cut spending to preserve their cash going into a year of uncertainty. Investor sentiment has also shifted from mandating growth as the single priority to expecting companies to balance growth with efficiency. Despite our performance to date, we are not immune to these changes in the market.

As CEO, my responsibility is to prepare and manage the business to ensure that we are best positioned to weather the harsh economic climate, no matter the duration of the downturn. It became clear when putting together our plans for 2023, that we had to adjust our targets and headcount. We still expect to grow substantially this year, although at a lower rate than in previous years. 

Moving forward

We are fortunate to have a robust financial foundation and cash reserves. Last week’s decision gives us the runway we need while allowing us to continue investing in product development, healthy growth, and customer experience. 

Our products and services are more critical than ever to the success of real estate professionals who need more ways to attract new business. Last week’s changes ensure that we can continue investing in our customers. In addition, we’ve taken steps to ensure the level of service our customers receive from us will not be impacted. 

I’m confident in the team, customer base, and brand we have built, and I know Luxury Presence will emerge from this stronger than before.

Thank you for the extraordinary commitment, energy, and effort you bring to Luxury Presence in service to our customers and building the leading marketing platform for real estate professionals. I appreciate your continued trust in the entire executive team and me as we embark on what will be the most challenging and exciting year ahead for our company. 

Best,

Malte

Building a website can often become time-consuming and difficult to navigate without the help of an experienced developer. It doesn’t have to be.

Building better websites

Sell It Like Serhant and Luxury Presence have joined forces to help high-performing real estate agents close the knowledge gap in The Ultimate Website Course for Real Estate Agents. We’re teaching agents the building block to launching websites that drive leads, impress clients, and help close deals.

What you’ll take away

With 39 chapters of immersive content, our course will give you everything you need to build the blueprint for an agent website that converts, including:

• Real estate website fundamentals
• The exact things you need to do to optimize your website for lead generation
• How to easily analyze web performance and optimize for improvement
• Strategies for working with a website partner

The course consists of three hours of video tutorials featuring Ryan Serhant, Malte Kramer, and Joana Koiller, an interactive website planning guide, complete with worksheets and templates, and 30 days of access to the Sell It Like Serhant community along with its library of resources.

Lesson preview: lead magnets

This course was developed to tackle two major hurdles for real estate agents, lead generation and conversion. One of the key elements the course covers specifically is how to develop and use lead magnets, a tried and true marketing tactic that is proven to turn website visitors into leads. Lead magnets usually come in the form of valuable information or services that are particularly tailored to your target audience.

For example, an agent could develop a checklist for first-time home buyers that guides them through the process and gives them specific things to look for at every stage, backed by research and experience.

Ideally, this piece of content would influence website visitors to share their contact information through a form that preserves it in your CRM or customer relationship management tool allowing them to download the checklist. The reason being the value it offers to first-time home buyers, addressing the anxiety that comes along with making a major life decision without much experience. 

You’ll learn about lead magnets and other strategies to turn your agent website into a conversion machine. Sign up for the course today.